You have three colors and three letters.
How many ways can you color, and place letters in, a 3x3 grid such that the following hold?
Above is one way to do this.
How many ways are there to do this all together?
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There are six ways to choose the first row, and two ways to choose any one of the remaining six squares. After that, there is only one choice for the remaining colors.
So, that is 6 ⋅ 2 = 1 2 ways so far.
Finally, for a given color, there are six ways to label them with A, B, and C.
Then there is only one way to put in the remaining letters.
So, there are 6 ⋅ 2 ⋅ 6 = 7 2 ways.