For a study, you need to know what percentage of people do a certain private thing. But the thing being private, they are really unwilling to tell you about it.
So, you device the following protocol:
After running this experiment on about 100 people, you observe that about 15 people tell you No .
What is the expected number of people who really do not do the private thing?
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Of the 100 people you expect that 50 flipped heads, so they answered yes.
The remaining 50 people answered truthfully, and 15 of them said "No".
So, you'd expect that out of the other 50 people 15 of them would also have said "No" giving a total of 3 0 "No"s as the expected number.