A shopkeeper wants to offer you the "friends and family discount", where he adds 10% to your purchase price and then subtracts 10% from that total.
Is this a good deal?
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Let the cost be $ 1 0 0
So on adding 10%, the amount will be -
1 0 0 + 1 0 0 1 0 × 1 0 0 = 1 1 0
And on subtracting 10% from it, the price will be -
1 1 0 − 1 0 0 1 0 × 1 1 0 = 9 9
So you pay $1 less.