Google just purchased a company called Nest for over 3 billion dollars. Their most important product is a learning thermostat which adjusts the temperature in your home to keep you comfortable while reducing energy use. It's current retail price is $249.
Let's pretend that Google's new management is hoping to maximize revenue by lowering the price and making the thermostat available to a broader audience.
Assume the following:
Which of the following prices would give Google the largest amount of revenue:
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Let f(x) be Google's revenue as a function of x and x be the # of dollars to decrease the price by.
f ( x ) = ( 2 4 9 − x ) ( 1 , 0 0 0 , 0 0 0 + 7 , 0 0 0 x )
d x d ( f ( x ) ) = 7 4 3 , 0 0 0 − 1 4 , 0 0 0 x
7 4 3 , 0 0 0 − 1 4 , 0 0 0 x = 0 → 7 4 3 , 0 0 0 = 1 4 , 0 0 0 x → x ≈ 5 3
P r i c e = 2 4 9 − 5 3 = $ 1 9 6
The ideal price to sell would be $196, the total revenue gets smaller as you move away from this figure. The closest price to the ideal is $199 which is our answer for the problem
hey! dudes it has asked for the following option
My ans. too was $196....should have been put in on of the options...
Mine too. I think there's an error in the options.
As this question is MC it's easy. Sub the values 199, 99, 149 and 229 into the formula: X × [ 1 0 0 0 0 0 0 + 7 0 0 0 × ( 2 4 9 − X ) ]
99 --> 202950000
149 --> 253300000
199 --> 268650000
229 --> 261060000
Clearly 199 would give Google the largest amount of revenue.
My answer is also 196, but by another method:
Given that for every unit increase in price, the demand falls by 7000. Hence at price zero, demand will be:
1 , 0 0 0 , 0 0 0 + ( 7 0 0 0 ∗ 2 4 9 ) = 2 , 7 4 3 , 0 0 0 . . . . . . . . . . . . . . . . . . . . . . . ( 1 )
Let Q denote demand and P, the price. Therefore, revenue will be PQ.
From eq (1) above and the given conditions,
Q = 2 , 7 4 3 , 0 0 0 − 7 0 0 0 P
→ P Q = 2 , 7 4 3 , 0 0 0 P − 7 0 0 0 P 2
→ d P Q / d P = 2 , 7 4 3 , 0 0 0 − 1 4 0 0 0 P
Setting, d P Q / d P = 0 in order to find the maximum:
2 , 7 4 3 , 0 0 0 − 1 4 0 0 0 P = 0
→ P = 1 4 0 0 0 2 , 7 4 3 , 0 0 0 = 1 9 5 . 9 3 ≈ 1 9 6
If x is the number if dollars they drop the price, then ( 1 0 6 + 7 0 0 0 x ) ( 2 4 9 − x ) is their yearly revenue. We can complete the square (no calculus) to get that the maximum occurs at x = 7 4 3 / 1 4 , so the price should be set at 2 4 9 − 7 4 3 / 1 4 ≈ 1 9 9 .
see your answer is correct, but let me tell you 196 no near to 199(249-53 = 196)
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Seriously? A 1.5% difference is not good enough for you on a 4-choice multiple choice problem?
Just maximize the cost...u will get x=50...
You are right...but i took it to be approximately 50....
hey x will come out to be 53.07 and not 50
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new revenue will be f ( n ) = ( 7 0 0 0 ∗ n + 1 0 0 0 0 0 0 ) ∗ ( 2 4 9 − n ) , where n is dollars decreased. Now, to find maximum, we can say d f / d n = 0 . This would give n = 53 approximately. From given option 199 is nearest. At that price point, Google can earn a lot if you count!