Google Wants To Enter Your Home and Take Your Temperature

Calculus Level 2

Google just purchased a company called Nest for over 3 billion dollars. Their most important product is a learning thermostat which adjusts the temperature in your home to keep you comfortable while reducing energy use. It's current retail price is $249.

Let's pretend that Google's new management is hoping to maximize revenue by lowering the price and making the thermostat available to a broader audience.

Assume the following:

  • The current number of people who will buy the thermostat (at $249) is one million per year.
  • The number of people who will buy the thermostat goes up by 7,000 for every dollar they drop the price.

Which of the following prices would give Google the largest amount of revenue:

229 99 199 149

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6 solutions

Chetan Panchal
Feb 8, 2014

new revenue will be f ( n ) = ( 7000 n + 1000000 ) ( 249 n ) f(n) = (7000*n + 1000000) * (249 - n) , where n is dollars decreased. Now, to find maximum, we can say d f / d n = 0 df/dn = 0 . This would give n = 53 approximately. From given option 199 is nearest. At that price point, Google can earn a lot if you count!

Julio Reyes
Feb 10, 2014

Let f(x) be Google's revenue as a function of x and x be the # of dollars to decrease the price by.

f ( x ) = ( 249 x ) ( 1 , 000 , 000 + 7 , 000 x ) f(x) = (249 -x) (1,000,000 + 7,000x) \\

d d x ( f ( x ) ) = 743 , 000 14 , 000 x \frac{\mathrm d}{\mathrm d x} \left( f(x) \right) = 743,000 - 14,000x \\

743 , 000 14 , 000 x = 0 743 , 000 = 14 , 000 x x 53 743,000 - 14,000x = 0 \quad \to \quad 743,000 = 14,000x \quad \to \quad x \approx 53 \\

P r i c e = 249 53 = $ 196 Price = 249 - 53 = \$196

The ideal price to sell would be $196, the total revenue gets smaller as you move away from this figure. The closest price to the ideal is $199 which is our answer for the problem

hey! dudes it has asked for the following option

Akashdeep Singh Rawat - 7 years, 3 months ago

My ans. too was $196....should have been put in on of the options...

Amlan Mishra - 7 years, 4 months ago

Mine too. I think there's an error in the options.

Jaewoong Lee - 7 years, 3 months ago
Agnes Fung
Feb 8, 2014

As this question is MC it's easy. Sub the values 199, 99, 149 and 229 into the formula: X × [ 1000000 + 7000 × ( 249 X ) ] X\times[1000000+7000\times(249-X)]

99 --> 202950000

149 --> 253300000

199 --> 268650000

229 --> 261060000

Clearly 199 would give Google the largest amount of revenue.

M Akhil
Mar 27, 2014

My answer is also 196, but by another method:

Given that for every unit increase in price, the demand falls by 7000. Hence at price zero, demand will be:

1 , 000 , 000 + ( 7000 249 ) = 2 , 743 , 000....................... ( 1 ) 1,000,000 + (7000*249) = 2,743,000.......................(1)

Let Q denote demand and P, the price. Therefore, revenue will be PQ.

From eq (1) above and the given conditions,

Q = 2 , 743 , 000 7000 P Q = 2,743,000 - 7000P

P Q = 2 , 743 , 000 P 7000 P 2 \rightarrow PQ = 2,743,000P - 7000P^2

d P Q / d P = 2 , 743 , 000 14000 P \rightarrow dPQ/dP = 2,743,000-14000P

Setting, d P Q / d P = 0 dPQ/dP = 0 in order to find the maximum:

2 , 743 , 000 14000 P = 0 2,743,000-14000P = 0

P = 2 , 743 , 000 14000 = 195.93 196 \rightarrow P= \frac{2,743,000}{14000} = 195.93 \approx \boxed{196}

Ryan Soedjak
Feb 10, 2014

If x x is the number if dollars they drop the price, then ( 1 0 6 + 7000 x ) ( 249 x ) (10^6+7000x)(249-x) is their yearly revenue. We can complete the square (no calculus) to get that the maximum occurs at x = 743 / 14 x=743/14 , so the price should be set at 249 743 / 14 199 249-743/14\approx\boxed{199} .

see your answer is correct, but let me tell you 196 no near to 199(249-53 = 196)

Shamoel Ahmad - 7 years, 4 months ago

Log in to reply

Seriously? A 1.5% difference is not good enough for you on a 4-choice multiple choice problem?

Ryan Soedjak - 7 years, 4 months ago
Tanya Gupta
Feb 10, 2014

Just maximize the cost...u will get x=50...

You are right...but i took it to be approximately 50....

Tanya Gupta - 7 years, 3 months ago

hey x will come out to be 53.07 and not 50

Shamoel Ahmad - 7 years, 4 months ago

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