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As it turns out, it is not necessary to approach from the positive direction. We find first find ln x → 0 lim x x = x → 0 lim ln x x . x → 0 lim ln x x = x → 0 lim x ln x = x → 0 lim 1 / x ln x = x → 0 lim − 1 / x 2 1 / x = x → 0 lim − x = 0 Apply L’H o ^ pital’s rule
Thus, ln x → 0 lim x x = 0 , so x → 0 lim x x = 1 .
This is a classic example of the limit-finding technique "it looks like an indeterminate form, so make it a fraction however you can."