Margin of Error

Suppose you are a pollster for a major political organization and you want to say with 99.9% certainty that the majority of the country disapproves of the current administration, but that you don't have very much time.

So you conduct a study with 50 50 respondents. 35 35 of them say they do not approve. This seems like great news, that 70 % 70\% of the sample does not approve. Even if these 50 50 are a truly random sample of the population, what's your sampling error rate? What's your margin of error on a 99.9 % 99.9\% confidence interval?

Express your answer as a decimal. For instance, 10 % 10\% would be 0.1. 0.1.


The answer is 0.213.

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1 solution

Relevant wiki: Sampling (Statistics)

Margin of error is calculated using the equation: z p ( 1 p ) n z\sqrt\frac{p(1-p)}{n} .
Where z z is the z-score for the study's confidence interval , sometimes expressed as z z* , or the critical value. p p is the portion of the sample who has the factor you're testing for, and n n is the total sample population.
For a 99.9 % 99.9\% confidence interval, the z-score goes up to 3.29 3.29 , so the formula for this scenario works out to: 3.29 . 70 ( . 30 ) 50 = . 213 = 21.3 % 3.29\sqrt\frac{.70(.30)}{50} = .213 = 21.3\% .

This is a very high error rate, and could mean that a representative sample of the US population actually has 24.4 24.4 people out of 50 50 who disapprove of the current administration, a vastly different conclusion (roughly 50 50 50-50 ), or that 45.7 45.7 people out of 50 50 disapprove, an even more extreme conclusion.

This is why honest pollsters conduct studies with large sample sizes and report lower confidence intervals.

Oh, you have reminded me of the honesty of the pollsters. They are often lying.

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