Marcia will use less and less toothpaste when the tube is close to being empty. We will model this irrational behavior as follows: where
By what factor does Marcia increase the lifetime of a tube of toothpaste?
That is, letting be the number of days it takes to empty the tube when it is used at a constant rate , and the number of days it takes for Marcia to finish it, calculate
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If the toothpaste is used at a constant rate r 0 , the time needed to finish a tube of amount 1 is t 0 = r 0 1 . With Marcia's behavior, it is t = ∫ 0 1 d t = ∫ 0 1 r d x = r 0 1 ∫ 0 1 1 − α 2 x 2 d x = t 0 ∫ 0 1 2 1 ( 1 + α x 1 + 1 − α x 1 ) d x = 2 α t 0 [ ln ( 1 + α x ) − ln ( 1 − α x ) ] 0 1 = 2 α t 0 ( ln ( 1 + α ) − ln ( 1 − α ) = 2 ⋅ 0 . 9 ln 1 . 9 − ln 0 . 1 t 0 ≈ 1 . 6 3 6 t 0 . Thus, Marcia makes the tube of toothpaste last 6 4 % longer.
Note : It would be a fallacy to reason as follows: r average = ∫ 0 1 r d x = r 0 ∫ 0 1 ( 1 − α 2 x 2 ) d x = r 0 [ x − 3 1 α 2 x 3 ] 0 1 = r 0 ( 1 − 3 1 α 2 ) = 0 . 7 3 r 0 , and then t = r average 1 = 0 . 7 3 r 0 1 ≈ 1 . 3 7 t 0 . Why is this incorrect?